A customer tells you “no” on a repair you know matters. Now what? We dig into the uncomfortable but real part of running a pool service business: handling resistant customers who don’t want to fix equipment, don’t want to spend money, or don’t understand the risk you’re trying to prevent. I walk through how I think about customer service in a safety-driven trade, and why the phrase “the customer is always right” can be dangerously incomplete when you’re dealing with pressurized systems, elect...